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Google (NASDAQ:GOOG) is willing to pay online surfers to browse the Web and share data about their travels with the search engine giant.
The company has begun soliciting users for its Screenwise program, in which it will pay Chrome users in Amazon gift cards to surf Websites. Users must install a lightweight browser extension, which will pass along data about Websites they visit via Chrome to Google.
"What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone," Google wrote on the Screenwise landing page. Participants must 13 years old or older, have a Google Account and, of course, use Chrome.
Participants will receive a $5 Amazon gift card code for simply installing the Screenwise browser extension. Users can earn another $5 Amazon code for every three months that they continue in the Screenwise program, totalling up to $25 total credit in Amazon codes.
it will pay Chrome users in Amazon gift cards
install black box data collectors
GfK acquires Knowledge Networks
Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age....
"GfK" is: GfK SE Data Services, Nordwestring 101, Nuernberg, DE, --- (the "DE" stands for Deutschland a.k.a. Germany, not Delaware).
Meet the 21st-century Nielson families.
Lots of food for speculation there. Do they get a kickback from Amazon?