Google Inc. is aiming to challenge the e-commerce supremacy of Amazon.com Inc. by diving deeper into the fast-growing world of Internet retailing.
The Web-search giant is in talks with major retailers and shippers about creating a service that would let consumers shop for goods online and receive their orders within a day for a low fee, said people familiar with the matter.
7:37 am on Dec 6, 2011 (gmt 0)
This might be a bite bigger than even G can chew. Amazon was built from ground up for delivery of PRODUCT... and G has no product and will have to rely on Third Parties to do what Amazon does from day one. Might be spreading the "mojo" too far...