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Today in the UK we launched Good To Know, a consumer advertising campaign designed to give people practical guidance on staying safe online. Companies and developers that build online services are often dismissed as playing fast and loose with privacy. No doubt some bad actors do so, but most of them, including Google, understand that the viability of our businesses relies on people and their information being safe online. That safety encompasses both security and privacy.
While people want to stay safe online, many of them don’t feel equipped to do so. Our goal with the Good To Know campaign is to provide people with practical guidance, from selecting safe passwords to keeping their online accounts secure. Google and the Citizens Advice Bureau are working together to educate and empower consumers across the UK.