Okay, I know there is general discussion. There are somethings glaring here and I'm wondering if I'm the only one hearing this.
This is the biggie. I'm at the part of the hearing where he's talking about how small business can compete with the "big box" or "brand" sites. He says it's the specialty aspects of those small business sites that allows them to compete.
Here is the kicker to me. He doesn't spend the time that we do looking at search results. He likely doesn't even realize how the algo has changed the game lately. He testimony was for a 2010 version of Google and not the current 2011 Google.
What I see and hear? I see that those big site are now the authority. If you are small and singular, you are fried. You are swamped by the brand and authority sites. Either I'm completely misreading Google results or Schmidt is completely out to lunch on what is currently in the Google SERPS.
This has been my main issue with Google. It's my sense that small singular sites are simply unable to compete with the raised bar. As popularity of subject rises, the giant sites get to gobble up those organic traffic numbers.
Am I way off here?