Just read an interesting article by the search marketing company WordStream regarding the most expensive keywords. As we know one of the only things Google has done right is adwords. 97% of the revenue comes from marketing. After seeing my industry {INSURANCE} as the number 1 most expensive keyword bringing in 24% of total adwords revenue, I was glad that I was not one of those people paying over $50.00 for top CPC. Number 2 on the list was loans (with 12% of total adwords revenue) and mortgages (with 9%). Seeing how Google has already entered into the mortgage space and ranking over all of the advertisers paying for the keywords such as "mortgage rates" or "mortgage interest rates"...I wonder how long I have until I am in direct competition with Google for life and auto insurance rates.
