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Most Expensive Keywords

Google's biggest money making keywords

6:40 pm on Jul 19, 2011 (gmt 0)

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Just read an interesting article by the search marketing company WordStream regarding the most expensive keywords. As we know one of the only things Google has done right is adwords. 97% of the revenue comes from marketing. After seeing my industry {INSURANCE} as the number 1 most expensive keyword bringing in 24% of total adwords revenue, I was glad that I was not one of those people paying over $50.00 for top CPC. Number 2 on the list was loans (with 12% of total adwords revenue) and mortgages (with 9%). Seeing how Google has already entered into the mortgage space and ranking over all of the advertisers paying for the keywords such as "mortgage rates" or "mortgage interest rates"...I wonder how long I have until I am in direct competition with Google for life and auto insurance rates.
7:42 pm on July 20, 2011 (gmt 0)

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More fool those who pay these prices for 'market share' and not profit.
8:30 pm on July 20, 2011 (gmt 0)

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the people spending 50 bucks and still making gobs of cash are happy you arent in the market too :).

spending a grand and making three is a repeatable, and good business strategy for those not scared of spending a grand.