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Google Launches g.co Shortener For Google Only Services

   
12:04 pm on Jul 19, 2011 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Google Launches g.co Shortener For Google Only Services [googleblog.blogspot.com]
Today, we’re announcing a new URL shortcut that will only link to official Google products and services: g.co.

The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.

There’s no need to fret about the fate of goo.gl; we like it as much as you do, and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web.

9:36 pm on Jul 19, 2011 (gmt 0)

WebmasterWorld Senior Member dstiles is a WebmasterWorld Top Contributor of All Time 5+ Year Member



And the public will realise it's google-only, will they? I very much doubt it.

Personally I avoid all use of url-shorteners - have done for years. Far too much risk of there being nasties behind them. Being google-only will not change that since I do not trust them anyway.