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Report: Google To Rebrand Picasa and Blogger Brands

     
1:12 pm on Jul 7, 2011 (gmt 0)

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Report: Google To Rebrand Picasa and Blogger Brands [mashable.com]
Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.

The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative.

Blogger and Picasa aren’t going away, of course — they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.

8:22 am on July 13, 2011 (gmt 0)

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Rebranding these services does make sense even though they are quite established brands in their areas. It is not clear what will happen to blogspot domains yet.
4:27 pm on July 13, 2011 (gmt 0)

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Is this related to: Google To Open Photo Sharing Service, Photovine [webmasterworld.com]
 

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