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comScore: Google's Sites Exceeded 1 Billion Uniques In May

4:53 pm on Jun 22, 2011 (gmt 0)

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comScore: Google's Sites Exceeded 1 Billion Uniques In May [blogs.wsj.com]
Google’s websites had more than a billion unique visitors in May, the first time an Internet company has hit that benchmark, according to comScore data released Tuesday.

Over the past year, Google’s unique visitors per month have increased 8.4% to just over one billion. During the same period, Microsoft maintained the No. 2 position with 905 million unique visitors in May, up around 15%, while Facebook’s count surged by 30% to about 714 million visitors. In May, Yahoo saw 689 million visitors, up 10.8% over the past year, though it was surpassed by Facebook in October.

ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. ComScore refines the estimates with “page view” data that it receives from more than 90 of the 100 publishers of Web content, but not from Google.

A Google spokesman declined to comment.

8:57 pm on June 22, 2011 (gmt 0)

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I don't get which Microsoft websites get "905 million unique visitors". Maybe they count visits from MS Windows update? But I think this is no longer done on the web right? So is it Hotmail? Cause it ain't msn.com for sure.

Congrats to the big G though.

Yet, that means that there are over 4 billion people that didn't go to G's properties in May, and that's a big pie to grab. Obviously, most of these people 1st need to get Internet connection, but this is rapidly coming.
9:46 pm on June 22, 2011 (gmt 0)

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What is interesting is that, this proves to me ( and only via observation ) that the bing/msn traffic that converts so well is due to the huge amount of people that visit them, so sooner or later someone clicks my ad.
2:26 pm on June 23, 2011 (gmt 0)

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So this is where all my traffic disappeared to. ;-)
3:27 pm on June 23, 2011 (gmt 0)

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Surprised that MSFT and YHOO aren't really that far behind.
3:58 pm on June 23, 2011 (gmt 0)

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Of course their numbers surged, X X X X number of webmasters worldwide performing X X X number of searches looking for their sites gone AWOL. Let's not underestimate how significant an impact that can be. If the numbers remain above that level for the next 6 months then there's probably depth to it. Also it now takes refined searches to the initial one to actually find what we are searching for on Google because their results are terrible lately, that bumps up the numbers too. Skewed numbers.