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Forum Moderators: goodroi
Google has acquired PostRank, a four-year-old social start-up that measures social media engagement for online sites, stories and authors. Not much of anything about the deal is being disclosed, besides that PostRank’s team will be moving from Waterloo, Ontario to Mountain View, Calif. to help Google with measurement for both its users and advertisers.
[edited by: goodroi at 2:22 pm (utc) on Jun 7, 2011]
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joined:Aug 29, 2003
This could help Google grow their display advertising business much like acquiring Urchin helped grow their paid search advertising business.This sounds right to me. It's likely that PostRank sold themselves to Google as much as than Google bought PostRank. Using the Google $ and brand as a base is a good way for the players at PostRank to move to the world stage with their ideas and talent. Thus the move to warm and sunny Mountain View.