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Google tried very hard to be Facebook’s search partner, but in the end the social networking phenomenon opted for an alliance with Microsoft. Now, Google chairman Eric Schmidt calls Facebook one of the “Gang of Four” technology companies that are simultaneously growing faster than ever before: Google, Facebook, Amazon and Apple (no Microsoft).
Is Facebook’s success a threat to Google’s business? And why is it that the company appears to be chasing it these days?
“Facebook’s done a number of things which I admire,” Schmidt said during his Tuesday evening D9 interview. “It’s the first generally available way of disambiguating identity. Historically, on the Internet such a fundamental service wouldn’t be owned by a single company. I think the industry would benefit from an alternative to that….Identity is incredibly useful because in the online world you need to know who you are dealing with.”