But, after looking at that, aren't you still kind of confused? What is it?!?
I got an invitation to try it and I might. But, the deal is that smaller businesses have become everyone's new best friend; they are spending more and more on the web, so we're going to see more and more folks saying, "Use me, use me." (Having wasted much too much time in Cambridge, MA, during ending gasps of the dot-com boom-bust, I'm leery of anything coming from that area. People there are not suffering from low self-esteem.)
I do b2b stuff (mostly), which means first and foremost keeping your nose clean, paying attention to the basics. Few businesses are going to get into bed with my clients via Google. But, they check out my clients reading their websites, signing up for their email newsletters, and doing a little google research after they have been introduced.
So, Hubspot is, like, well, maybe...
But, what has gotten my attention is Ariba. They have been around for years and getting some traction in the hard goods area, but they seem to be catching on in the services as well. Maybe even legal services.