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Google To Acquire Video Optimization Firm Widevine

     

engine

2:21 pm on Dec 6, 2010 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Google To Acquire Video Optimization Firm Widevine [googleblog.blogspot.com]
agreed to acquire Widevine. The Widevine team has worked to provide a better video delivery experience for businesses of all kinds: from the studios that create your favorite shows and movies, to the cable systems and channels that broadcast them online and on TV, to the hardware manufacturers that let you watch that content on a variety of devices. By forging partnerships across the entire ecosystem, Widevine has made on demand services more efficient and secure for media companies, and ultimately more available and convenient for users.

We are committed to maintaining Widevine’s agreements and will provide direct, quality support for their existing and future clients—and we plan to build upon Widevine’s technology to enhance both their products and our own.

Robert Charlton

9:19 pm on Dec 8, 2010 (gmt 0)

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Superb commentary on this acquisition by Bill Slawski, who looks at the patents which Google will be acquiring, which cover not only video, but other kinds of online media as well...

Implications of Google's Acquisition of WideVine [seobythesea.com]
SEO by the Sea
December 7, 2010


With the acquisition of WideVine, Google has gone from being one of the largest providers of content on the Web (with YouTube), to being one of the leaders of Video technology online.

And, amongst the patents above does seem to be technology for protecting and securely delivering other kinds of online media as well, such as music and electronic books.

One area in particular that Bill notes which caught my eye, also touched upon in the above quote from the Official Google Blog post, is...
Optimization and portability of video content on very wide range of devices

This is consistent with Google's approach in all of its online media areas to date.
 

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