I've always wondered about the commercial impact of Google's businesses, other than it's SE and AdWord/AdSense. Are they able to monetize some of their other products? With the news that FB is getting tons of traffic, are the other Google products like Picassa / Orkut / Blogger being considered as strategic and worked on? But if they don't generate cash why would they be supported?
Blogger is a tool I was wondering about: it's tons of content that probably doesn't monetize much. However, it's probably not requiring much money to keep it going, as it is already developed and it's not rocket-science (not like the SE). I came to the conclusion that G should offer Blogger as a platform for other people to use and make some $ like this.
Well it seems that I could be a manager at G, because with the latest changes in G Apps, Blogger is now available as a platform for businesses to host their blog onto: [readwriteweb.com
Good business move, will make Blogger generate some cash.