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Google Inc. has shifted its Google TV initiative to its YouTube division, The Chronicle has learned.
Some industry observers speculated that the move was a response to recent negative reaction to the new Internet television service among major media companies, but it appears the change happened several weeks earlier.
The Mountain View company declined to discuss the relocation of Google TV, but when asked, a spokesman said YouTube has realigned its broader content partnership efforts.
"Just like any rapidly growing organization, it is important for YouTube to evolve and grow in order to ensure future success," he said.