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Eric Schmidt, the CEO of Google, has described his company’s policy: “Google policy is to get right up to the creepy line and not cross it.”
Schmidt was talking to The Atlantic about the possibility of a Google implant – a chip under your skin that would track you and provide easy web access. That, Schmidt said, was probably over ‘the creepy line’.
However, he followed that by saying: “With your permission you give us more information about you, about your friends, and we can improve the quality of our searches. We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about."
"Don't be evil." Googlers generally apply those words to how we serve our users. But "Don't be evil" is much more than that. Yes, it's about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it's also about doing the right thing more generally -- following the law, acting honorably and treating each other with respect.
"...a chip under your skin that would track you and provide easy web access."
We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.
Working on my first year WITHOUT Google. Happy (really happy nine months in) so far.