Forum Moderators: goodroi
A Seattle locksmith has sued Google for click fraud for allegedly charging the company for clicks on paid-search ads that it believes were made by a competitor. This lawsuit appears to be the first of its kind in more than five years, when Google settled a class-action click-fraud lawsuit.
... at which time it received around 15 clicks a day...around 80% of the people who clicked through followed up with a phone call, according to the lawsuit.
Last March, however, 123 Lock began receiving between 100 and 150 clicks a day. "123 would often receive a flurry of clicks within a single minute," the lawsuit alleges. "These clicks never converted into phone calls. Because of the click fraud, 123 was forced to cease advertising on Google."
he informed Google he suspected that the uptick in clicks was the result of actions by a competitor, but that Google did not satisfactorily respond.
