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Google email asks for publishers to gather in Washington

New regulation may disproportionally affect advertising revenue

         

Sgt_Kickaxe

7:32 am on May 19, 2010 (gmt 0)



I received an email from Google asking me to join an event in Washington (IAB Flyin - [iab.net...] ) on June 14th, 15th of 2010 so that I can let the powers that be know how important my ad revenue is to me. The email states that new federal and state regulations are being proposed that could disproportionally affect the advertising revenue of small publishers like myself.

This sounds rather ominous to me so I tried to look it up online but found little besides this government document (privacy draft, official gov site) [boucher.house.gov...]

The document does specify the following which sounds benign to me since I don't collect identifiable information...
Nothing in this Act shall prohibit a covered entity
23 from collecting or disclosing aggregate information or cov24
ered information that has been rendered anonymous.


But then I'm reminded that ad networks like adsense collect much more information than I do (for behavioral targeting etc) and the document specifies that this type of collection would need to become opt-in.

I'm torn. I want to protect my revenue but I'm all for privacy and I don't see any reason I should be affected by the proposed law but the email suggests I will be. Have I missed something? Are there other proposed laws being pushed through right now that Google may be referring to if not this privacy bill?

The email is not specific as to where I can read the documents it says are being pushed for at both the federal and state levels.

Sgt_Kickaxe

7:40 am on May 19, 2010 (gmt 0)



The document also specifies...
the covered entity includes the placement of a symbol or seal in a prominent location on the website of the covered entity and on or near any advertisements delivered by the covered entity based on the preference profile of an individual that enables an individual to connect to additional information


So in other words my privacy policy won't be enough, I'll need to add a symbol to it next to any ads? Could this be what Google is referring to?

wyweb

12:42 pm on May 19, 2010 (gmt 0)



Also being discussed here [webmasterworld.com ]