Welcome to WebmasterWorld Guest from 54.162.45.157

Forum Moderators: goodroi

Message Too Old, No Replies

Google to offer encrypted search next week

     
2:40 pm on May 15, 2010 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38057
votes: 12


[news.cnet.com...]

Google's Marissa Mayer, vice president of search products and user experience, hinted that such a feature was coming Thursday during a question and answer session at Google's annual stockholder meeting. But the company must have decided it could no longer wait following the disclosure that it had improperly collected Internet usage data from Wi-Fi hot spots as part of its Google Street View program.

"Earlier this year, we encrypted Gmail for all our users, and next week we will start offering an encrypted version of Google Search," Google said in its blog post Friday on the Street View issue. Google encrypted all Gmail accounts in response to the hacking incidents that prompted its decision to move its Chinese-language search operation from Beijing to Hong Kong.
3:44 pm on May 15, 2010 (gmt 0)

Junior Member

10+ Year Member

joined:July 1, 2004
posts:139
votes: 0


Will we still be able to see which keywords have been used by visitors coming from Google?
4:49 pm on May 15, 2010 (gmt 0)

Full Member

10+ Year Member

joined:Apr 28, 2005
posts:221
votes: 0


There was a debate about that when it was first rumored, mainly implicating traffic stats programs, few people said we may not be able to see, however, this was not just by using the encrypted search, it was in conjunction with encrypting the keywords themselves which will impact keyword intelligence. Basically if one sees a string of unreadable characters similar to cookie strings, we can't make out what was searched for except for a bunch of cookie like characters. The only people that will benefit out of this if that's the case will be cookie sellers :)
9:10 pm on May 15, 2010 (gmt 0)

Senior Member from LK 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2485
votes: 30


Most people will not bother to use encrypted search.

I have been trying out Duck Duck Go largely because they offer encrypted search.
9:50 am on May 16, 2010 (gmt 0)

Senior Member

joined:Dec 29, 2003
posts:5428
votes: 0


Dear Google,
how about you encrypt right now all the search histories, stored from many months (and possibly years) ago?

The rest is junk trying to fool us.
3:36 pm on May 16, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 30, 2006
posts:1639
votes: 4


This would really throw a wrench into all those keyword tools as well.
9:20 am on May 17, 2010 (gmt 0)

New User

5+ Year Member

joined:Aug 14, 2008
posts:2
votes: 0


this certainly will cause the tracking become more difficult.
3:35 pm on May 17, 2010 (gmt 0)

Full Member

10+ Year Member

joined:May 3, 2006
posts:263
votes: 0


I don't believe that browsers will create a referrer header when moving from a HTTPS scheme to a non-HTTP scheme (or another domain), so I'm guessing that no source or keyword data will appear in your logs at all if the user visits you from encrypted google searches.

However, don't forget that Google love to be in a position of power, so I'm also guessing that Google Analytics will still be able to tell you which keywords the users entered when reaching your site from Google encrypted search. Other stats engines are up the creek, though.
10:10 pm on May 17, 2010 (gmt 0)

Senior Member from LK 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2485
votes: 30


I'm also guessing that Google Analytics will still be able to tell you which keywords the users entered when reaching your site from Google encrypted search


Only if they want regulator to start going after them for abuse of monopoly.