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Google Acquires Online Video Hosting Platform Episodic

     
4:50 am on Apr 3, 2010 (gmt 0)

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[techcrunch.com...]

Google has acquired Episodic an online video hosting platform, according to a blog post on the startupís site. Google has confirmed the acquisition. We are told that Episodicís technology will be folded into YouTube, and its staff will be joining YouTubeís office in San Bruno, Calif. next week. Details on the acquisition price were not disclosed.

Episodicís publishing suite lets users manage and measure video content, and use the platformís monetization services which enable ad insertion and credit card transactions for both live and on-demand video streaming. The suite itself is made up of five functional areas, including the ability to create video libraries, customer metadata fields, and the ability to encode. The player itself works on both the web and mobile browsers. Currently, Episodic is formatted for the iPhone only but Android, Blackberry and Symbian device support are coming soon. Interestingly, Episodic also offers an ad server that is interoperable with all major ad serving platforms, letting users insert ads into videos via a fairly simple process.
1:24 pm on Apr 3, 2010 (gmt 0)

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its funny to read these companies blog posts about being acquired. WE ARE THRILLED TO ANNOUCE blah blah blah.

google just ate your company....its not cool.

Anyway, given the lawsuit and everything else surrounding youtube, what the heck are they thinking?! I guess they feel pretty confident they will crush the lawsuit and come out clean.
2:31 pm on Apr 3, 2010 (gmt 0)

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its funny to read these companies blog posts about being acquired. WE ARE THRILLED TO ANNOUCE blah blah blah.

google just ate your company....its not cool.


Most companies hope for a quick buyout, don't kid yourself. Google itself hoped for a Yahoo buyout, even before they had a functioning site.
6:12 pm on Apr 3, 2010 (gmt 0)

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google just ate your company....its not cool.


Google just gave you an absurdly large amount of money for your company which has yet to make enough profit to put even a tiny dent in the startup costs.

And everyone keeps their job.

The previous owners are probably still hungover after celebrating the uncoolness of it :-)
6:12 pm on Apr 3, 2010 (gmt 0)

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google just ate your company....its not cool.


It is cool, I think episodic developed an amazing product (the video analytics alone are unreal) but as with any online venture a great product does not mean mass success. Google has the resources and other assets required to push episodic into the mainstream and some episodic features can be used to improve Youtube as well.

A+ aquisition imo, the product is in good hands.
11:04 pm on Apr 3, 2010 (gmt 0)

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Google just gave you an absurdly large amount of money for your company which has yet to make enough profit


maybe im crazy, but if you arn't operating at a profit, you shouldn't be in business.
1:10 am on Apr 4, 2010 (gmt 0)

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maybe im crazy, but if you arn't operating at a profit, you shouldn't be in business.


You are crazy :)

It takes time to execute the business plan.
1:50 am on Apr 4, 2010 (gmt 0)

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Whoa, have you guys checked out what this thing can do?
[episodic.com...]
4:42 am on Apr 7, 2010 (gmt 0)

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maybe im crazy, but if you arn't operating at a profit, you shouldn't be in business.


I wish I was crazy enough to be paid huge amounts of money by Google for a few years work.