Welcome to WebmasterWorld Guest from

Forum Moderators: goodroi

Message Too Old, No Replies

Google Buys Aardvark

Aardvark is a matchmaking service for questions and answers

9:52 pm on Feb 11, 2010 (gmt 0)

Full Member from US 

10+ Year Member

joined:July 12, 2000
votes: 4

Google on Thursday confirmed that it has acquired social search start-up Aardvark, a company founded by ex-Google employees.

Google is deepening its already substantial commitment to social networking -- an interest evident in the launch of Google Buzz earlier this week

9:54 pm on Feb 11, 2010 (gmt 0)

Moderator from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
votes: 491

The paper describing what underlies Aardvark and what it does:

Anatomy of a Large-Scale Social Search Engine

Good reading.

...while trust in a traditional search engine is based on authority, in a social search engine like Aardvark, trust is based on intimacy. We describe how these considerations inform the architecture, algorithms, and user interface of Aardvark, and how they are reflected in the behavior of Aardvark users.

...Since social search is modeled after the real-world process of asking questions to friends, the various user interfaces for
Aardvark are built on top of the existing communication channels that people use to ask questions to their friends: IM, email, SMS, iPhone, Twitter, and Web-based messaging.
10:08 am on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:July 29, 2007
votes: 214

Sounds great in theory but making a major social network is the definition of not private so if trust is based on intimacy... be intimate in a massive network?

The more these networks tie together the more I find myself enjoying a phone call or visit and the less I want to "chat online". I've lost trust over the past couple of years, not gained it. Time will tell if Aardvark regains that trust I guess but I'm not holding my breath, even the FBI want full access these days.
11:47 am on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member zeus is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 28, 2002
votes: 18

JS_Harris - the same here, I also pick up the phone more often, also on my sites, I clearly tell users that the only thing we collect is stats from which country they have entered the site, that is, no IP, private messages bla bla - I also think that the new thing on the net late this year and in the future away from sharing everything to more Private and secure surroundings for visitors.
7:16 pm on Feb 12, 2010 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 8, 2009
votes: 0

Aardvark is not working
this isn't good for google >.<

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members