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And so the real lesson here isn't about Google Doodles alone. It's that, for 2010, search marketers will need to integrate search with their broader media buying program more than ever before. Expect that trend to show up on the Google homepage, within Google search results, and beyond. Count on it.
A quick scan through the archives of the Google Event Logos -- those cute sketches that have appeared on the Google homepage over the years -- shows two interesting trends.
First, the Logos (aka Doodles) are far more high-quality than they have been in the past (compare 2001 logos with 2009 logos to see what I mean).
-- Second -- and I think far more significantly -- there were far more brands incorporated into the logos in 2009 than ever before.
I don't think that's a coincidence. I think that Google is preparing us for display ads on the Google homepage -- perhaps as early as 2010.
To me, his first point of having higher-quality graphics in 2009 compared to 2001 doesn't contribute any basis for his conclusion . Who DOESN'T have better graphics than they did eight years ago? I think the author could visit almost any site that's been alive for that span of time and find the same trend that he quotes in his first point.