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Google and Yelp are in advanced acquisition negotiations, we’ve confirmed from multiple sources. [..] The price is supposedly at least $500 million. Yelp was founded in 2004 as a way to let users leave reviews on local businesses.
Such a turn off.
I can't think of a single site in which I actually fully trust the reviews actually, with the exception of WW of course.
True enough. Of course, any sane person would say the same thing about newspapers, magazines, anything out of the broadcast-media-mafia world, not to mention barkers on street corners.
Anything in e-mail, however, must be true.
I can't think of a single site in which I actually fully trust the reviews
I'll go along with that.
Trusting technical advice is one thing. Trusting a "review" or referral is another.
No way would I take such a face value. I don't really care if 995 shills like a particular cafe.
I want to be able to use a SE to find the cafe, then I'll make my own mind up about the quality of the food and service.
All the information collected at Yelp about all the different business locations and blending that directly into Google Maps is where I think the real value lies.
Basically gives them a huge boost over waiting for individual shop owners to register at Google which must be growing slower than expected otherwise Yelp wouldn't be so attractive.
However, I would love to see some reviews about dentists and doctors though. How often they are proposing deep cleaning or removal of wisdom teeth :-)
When you search for local info on Google, all you see is ads on top, ads on right, map (with ads) in the middle and search results somewhere on the bottom of the page. Now we can expect some more yelp results right below those maps. Oh yeah, there is also the Google shopping in the middle of it too.
I wonder how long would that take before they remove search results from the page completely.
Yelp suxs, most of those reviews are written by their staff or some wanna be writers.
They just recently in the last year started allowing companies to respond. Something that should have been there from day one.
At pubcon I overheard some marketers talking about how they game Yelp. They have a tough road ahead.
Question: What to bring to a gunfight . . err . . negotiation, with Yelp. [webmasterworld.com]
Related questions: G is buying "what"? Patents? "An experienced team"? The acceleration of a platform? Advancement on the social media front, a front in the never ending war for eyeballs that G heretofore hasn't quite been winning?
$500 million? For a review site? Sounds a bit . . _______ (you fill in the blank line). :P
Hmmmm . . . Get your business reviewed on a Google controlled site . . a site that likely runs Ads by Google . . and then what happens to the "reviewed business's" appetitie for consuming Google Ads?
Question: Do Yelp reviews now gain a stronger foothold in the Google Presents The World's Information ecosystem? Why wouldn't they?
I get this. IF search is moving away from discovery to discovery + review + recommendation . . it makes sense, sortof -> platform accelerator, experience, ownership of the ad income stream, . .
Does anyone know who invested in Yelp and what relationships exist between Yelp's investors and Google's players and dealmakers?
G$$g wants to put this up into "free" SERP. Searching now for "restaurant widgetwille", I counted 5 actual free SERP results above the fold, out of total 14 text results and 7 G$$gle maps results, giving google 16 out of 21 links that are theirs. Yelp listing can be 17th.
Imagine, all that traffic, and only 20% is now "leaking" for free to other sites (4 out of 21).
They are taking over "free" SERPS which are no longer "free". And they will throw traffic Yelp's way now, which will be their cash cow. Do you know how much money local businesses spend on local ads if you can guarantee traffic? Thousands per year, EACH AND EVERY ONE OF THEM.
If you own a website that is targetting a local area, and gets direct local advertising...they pay you because until now Google sent them local traffic for free. Now watch google send all that traffic to yelp, and yelp's listing prices go sky high. You think small local businesses would have extra few thousand $ to pay you AND Google?
The clientele seems to be mostly a younger crowd, urbanites, skateboarders, etc. who use Yelp as a very liberal and rather rebellious, sometimes vindictive tool. They all get together and go to these strange social outings if you get "elite status" and talk about how they are in the "in crowd". They mention this to restaurants they visit and get free meals and services. Kind of like being a lobbiest, or blackmailer depending upon how you look at it.
...something happened that made Yelp reconsider the deal. Over the weekend they notified Google that they were not going to sell, say multiple sources.
As for Yelp, I don't know how you turn that kind of money down. Maybe the details of the deal weren't as favorable as TechCrunch is reporting, but I still think you need to sell high these days. With the nature of the web and how companies and concepts can fall from grace rather quickly when the next big thing steps in, I'd happily take the fat paycheck.
[edited by: tedster at 11:13 pm (utc) on Feb 7, 2010]