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With the move, Google is making a big bet on mobile display advertising. Google, which already occupies the market for mobile text ads, appears to be purchasing AdMob in an acquisition akin to its DoubleClick purchase. The message: Google wants to be a big display ad player on the Internet and mobile.
Congrats to AdMob!
joined:Feb 28, 2004
Google Inc. today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.
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