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Google picks up AdMob

for $750 million

5:49 pm on Nov 9, 2009 (gmt 0)

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With the move, Google is making a big bet on mobile display advertising. Google, which already occupies the market for mobile text ads, appears to be purchasing AdMob in an acquisition akin to its DoubleClick purchase. The message: Google wants to be a big display ad player on the Internet and mobile.

More: [blogs.zdnet.com...]

6:18 pm on Nov 9, 2009 (gmt 0)

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Rumor is that to try and get a bigger footprint in mobile advertising and compete with AdMob, Google was paying 200% revshares to mobile publishers - I guess they figured it's better to buy the #1 than lose money hand over fist...

Congrats to AdMob!

7:16 pm on Nov 9, 2009 (gmt 0)

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/goog/4021846.htm [webmasterworld.com] by eelixduppy - 3:50 pm on Nov. 9, 2009 (est -4)

Google Inc. today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

More from Google here: