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'Googled': Biography Of A Company, And An Age [npr.org]
Nov 2, 2009
Whether you listen to the interview or not, it's worth reading at least the Preface to Auletta's book, which is quoted on the Fresh Air page. Here's an excerpt from one of several paragraphs that lay out his concerns in a very compelling way....
Excerpt: 'Googled: The End of the World As We Know It'
...In 2007, Eric Schmidt told me that one day Google could become a hundred-billion-dollar media company -- more than twice the size of Time Warner, the Walt Disney Company, or News Corporation, the world's three largest media conglomerates. That Google might achieve this goal in less than a generation, in a time when... [the world as we know it is significantly changing]... -- all this means that it's important to put Google under the microscope....