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“What we said is we believe YouTube will eventually be a successful and a profitable business and it will take some time to do it,” said Mr Schmidt told Google shareholders at a meeting. He said the company had monetised “hundreds of millions” of videos on the site through the use of contextual advertising, and had bolstered this by introducing “pre-rolls”, short adverts that automatically play before the main video clip people have come to the site to watch.
as a shareholder, i would feel a little better if some kind of work-flow doc would be presented proposing what he had in mind, but i guess schmidt is avoiding documenting anything to which he could be held accountable if he fails.