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google seeks to match tv ads with audiences through set-top boxes

5:07 pm on May 7, 2009 (gmt 0)

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Tuning in to TV data [googleblog.blogspot.com]

Through our analysis of tuning data from millions of set-top boxes, we're getting closer to matching the right ads to the right television audience. It takes a lot of processing power to make sense of the enormous amount of data, but the insights to be gleaned are very powerful. Not only are we able to offer advertisers better measurement and more accountability for their TV campaigns, our goal is to also create a better viewing experience for TV audiences by showing viewers what they want to see.

the big g wants to stomp on everybody's toes

5:12 pm on May 7, 2009 (gmt 0)

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Makes me LOVE my TiVo's even more.
I haven't watched a broadcast ad in a very long time:)

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