Forum Moderators: goodroi
Can Google conquer television? Yesterday, I talked with Keval Desai, product manager for Google's TV Ads unit, and he did a pretty good job convincing me that it can.
The TV Ads interface already lets you select target shows based on audience age and gender information, which is in turn based on data from a partnership with Nielsen. But Desai told me about a partnership that will take this farther. A satellite-TV company called Echostar, working with credit-reporting company Equifax, will cross-reference shows watched (using its own data from set-top boxes) with income and buying habits (using Equifax's data). This will let Google offer shows to advertisers that will reach, for example, people with household incomes greater than $100,000. Desai stresses that all this data is made anonymous, so it certainly won't be possible to target specific households with ads.
[edited by: goodroi at 2:35 pm (utc) on Nov. 24, 2008]
[edit reason] Added link [/edit]
I sure found it interesting that Equifax would be providing anonymized financial information for use in delivering targeted ads.
Regardless of how you might feel about the privacy implications, do you think this might be a good way to deliver ads you'd be interested in watching?
How Google Plans to Take Over TV
Can Google apply its Web-advertising formula to television?
Like they did with print ads [webmasterworld.com]?
If TV ads became more targeted I would like it.
