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Google Rumored Close to Digg Acquisition for "Around $200 Million"

     
6:14 am on Jul 23, 2008 (gmt 0)

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CNET Story:

Google talks acquisition with Digg [news.cnet.com]

Social news site Digg.com, a perpetual target of acquisition rumors, is in "final negotiations" to sell itself to Google for $200 million, according to a TechCrunch report Tuesday that cited multiple sources.

The two companies have been in talks to bring Digg into the Google News group, but it could be a few weeks before the deal closes, if it closes, according to the report.

And from the TechCrunch story:

Google’s on and off negotiations with Digg have been back on in a big way for the last six weeks, we’ve heard from multiple sources inside of Google, and the two companies are close to a deal that will bring Digg under the Google News property. The acquisition price is in the $200 million range, says one source.

Google In Final Negotiations To Acquire Digg For “Around $200 Million” [techcrunch.com]
7:52 am on July 23, 2008 (gmt 0)

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I don't know the Digg profits (if any) but it just seems another unproductive but fascinating toy for Google guys.
8:35 am on July 23, 2008 (gmt 0)

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They've already got access to all the publicly available content; my guess is that a big attraction for Google is having possession of the massive amount of data, if they're in the driver's seat.
9:39 am on July 23, 2008 (gmt 0)

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google these days looks aot like microsoft. Acquire , acquire , acquire.

In ten years time we will be saying what we say about microsoft . I remember when this or that company was independent.

11:53 am on July 23, 2008 (gmt 0)

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Looks to me just a simple case of web-based advertising market share.
11:58 am on July 23, 2008 (gmt 0)

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I would think Digg can do better than 200 million.
12:38 pm on July 23, 2008 (gmt 0)

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It seems to me that a lot of Digg users are Social Media Optimisers, and a lot of intentional gaming is going on. It's a measure of its success, but also a challenge for their engineers. In spite of this, I've heard that Digg is profitable.

I think takeover by a major search engine was only a matter of time. There's some interesting speculation on Ben Parr's blog about what Google could do with Digg if this does go ahead, particularly integrating Digg with search or news.

2:39 pm on July 23, 2008 (gmt 0)

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Looks to me just a simple case of web-based advertising market share.

Agree. But I can't imagine digg users are ad clickers - I've been a digg reader since 2005 and have never clicked on an ad.

They'll have to make it up in CPM. But that will only last so long until advertisers realize their ROI is loooow.

I think $200million is insanely high, but kudos to them if they can get it.

Who is Ben Parr?

5:26 pm on July 23, 2008 (gmt 0)

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Shoot me now. Yet another Google buyout.
8:15 am on July 24, 2008 (gmt 0)

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They'll have to make it up in CPM. But that will only last so long until advertisers realize their ROI is loooow.

well, if you are investing on CPM and Display advertising, most likely you are looking for braning, not for sales.

8:32 am on July 24, 2008 (gmt 0)

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You forgot a fundamental thing Digg has Google treasures. HumanPageRank power. Instead of link voting best pages, the basic formula behind Google's sucess, Digg is made up of hundreds of thousands of users who "vote" for the best content/data. I'm sure they'll utilize human voting power for something one day..
12:05 pm on July 24, 2008 (gmt 0)

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you are looking for braning

sorry, misplelling, I meant Branding

4:12 pm on July 24, 2008 (gmt 0)

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google is the new msft. Plenty of cash, plenty of buys but only one source of $$ (the original one). msft has windows and office, google has search.
5:55 pm on July 25, 2008 (gmt 0)

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Instead of link voting best pages, the basic formula behind Google's sucess, Digg is made up of hundreds of thousands of users who "vote" for the best content/data.

Unfortunately, Digg voting is heavily biased. Digg users really aren't representative of the rest of the population, they're too interested in tech and XKCD.
6:48 pm on Aug 27, 2008 (gmt 0)

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anything to this?