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Google talks acquisition with Digg [news.cnet.com]
Social news site Digg.com, a perpetual target of acquisition rumors, is in "final negotiations" to sell itself to Google for $200 million, according to a TechCrunch report Tuesday that cited multiple sources.
The two companies have been in talks to bring Digg into the Google News group, but it could be a few weeks before the deal closes, if it closes, according to the report.
And from the TechCrunch story:
Google’s on and off negotiations with Digg have been back on in a big way for the last six weeks, we’ve heard from multiple sources inside of Google, and the two companies are close to a deal that will bring Digg under the Google News property. The acquisition price is in the $200 million range, says one source.
I think takeover by a major search engine was only a matter of time. There's some interesting speculation on Ben Parr's blog about what Google could do with Digg if this does go ahead, particularly integrating Digg with search or news.
Looks to me just a simple case of web-based advertising market share.
They'll have to make it up in CPM. But that will only last so long until advertisers realize their ROI is loooow.
I think $200million is insanely high, but kudos to them if they can get it.
Who is Ben Parr?
Instead of link voting best pages, the basic formula behind Google's sucess, Digg is made up of hundreds of thousands of users who "vote" for the best content/data.