Google announces industry benchmarking in analytics

[SEOMike]

We're also happy to announce industry benchmarking as the first new feature available to those who opt to share their data. Benchmarking lets you compare your metrics against industry verticals.

This was part of an email I received announcing some changes to their analytics service offerings.

FAQ: [google.com...]

[goodroi]

I wonder if this benchmarking feature will help boost the GA market pentration so they can use it as much as they use the toolbar data?