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Lawmakers Want Scrutiny Over Google/DoubleClick Deal

   
3:21 pm on Nov 20, 2007 (gmt 0)

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Two U.S. senators on the antitrust subcommittee urged the Federal Trade Commission's chairman to submit Google Inc's purchase of advertising company DoubleClick to "serious scrutiny."

Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, argued that Google had a dominant position in a form of Internet advertising called contextual ads while DoubleClick was a market leader in display advertising.

"While we have not reached any definitive conclusion regarding this issue, we urge that you only approve the merger if you determine that it will not cause any substantial lessening of competition with respect to Internet advertising," they wrote.

Lawmakers Want Scrutiny Over Google/DoubleClick Deal [reuters.com]

5:19 pm on Nov 21, 2007 (gmt 0)



Well - I think it clearly WILL lessen competition! Don't you?
7:46 pm on Nov 21, 2007 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It might lessen competition but that will happen one way or another anyway.

Privacy is the thing they should be looking at IMHO. Of course that will too but blocking this would at least serve to slow it down somewhat.

4:09 am on Nov 22, 2007 (gmt 0)

5+ Year Member



Whatever direction it goes, I'm sure Google's legal team is ready.

However, this can serve as a mild wake-up call to Google.

Not sure if it will nor what type of wake-up call, but it can serve as one.

Next thing you know, the U.S. Gov will ask Google to 'hurry up and save the world already'.

LOL!

 

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