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Google Inc. has approached wireless phone operators and handset makers as it looks for a piece of the market for advertisements on cellphones, the Wall Street Journal said on its Web site on Thursday.
Google Talks to Cellphone Operators: Report [reuters.com]
Google Inc. is searching for growth in cellphones.
The company, which has made billions of dollars in Web advertising on computers, is courting wireless operators to carry handsets customized to Google products, including its search engine, email and a new mobile Web browser, say people familiar with the plans. It wants to capture a big chunk of the fast-growing market for ads on cellphones.
Google Pushes Tailored Phones To Win Lucrative Ad Market [online.wsj.com]
Interesting to see if Google can make this model work. The article says it will prove difficult, but time will tell. Google just may have the name to make it work.