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Google Acquires Panoramio

A picture's worth a thousand clicks

     
7:16 pm on Jun 1, 2007 (gmt 0)

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A picture's worth a thousand clicks
[googleblog.blogspot.com...]

Panoramio is a community photos website that enables digital photographers to geo-locate, store and organize their photographs -- and to view those photographs in Google Earth. Other users can search and browse Panoramio photos and suggest edits to the metadata associated with the photos. Panoramio also offers an API that enables web developers to embed Panoramio functionality into their websites.
10:06 pm on June 1, 2007 (gmt 0)

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I wonder when they'll get around to buying one of my sites. I'm really wanting one of them new Murcielagos.

Seems like G has wised up and instead of dumping a huge amount of money on one company (YouTube) they are acquiring a lot of smaller ones.

10:17 pm on June 1, 2007 (gmt 0)

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its getting scary so large google is now.
11:56 pm on June 1, 2007 (gmt 0)

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Does anyone know what's left on Google's menu?
12:03 am on June 2, 2007 (gmt 0)

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"Google buys FeedBurner"

"Google Acquires Panoramio"

"its getting scary so large google is now"

Pure hype to "counter attack" the fact Google is loosing market share to Yahoo and Live.

Netscape did the same thing - buy, buy, buy - in its good ole days before being assimilated.

12:28 am on June 2, 2007 (gmt 0)

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Have the bought anything that makes money yet?
1:33 am on June 2, 2007 (gmt 0)

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I think Google is currently building Web 5.0?
They sure seem to be building something going past social networking n Web 2.0.?

As Google keeps buying, will every search result be a Google subdomain someday?

3:22 am on June 2, 2007 (gmt 0)

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Pure hype to "counter attack" the fact Google is loosing market share to Yahoo and Live.

You must have missed this thread:

[webmasterworld.com...]

8:59 am on June 2, 2007 (gmt 0)

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Have they bought anything that makes money yet?

Netscape did the same thing - buy, buy, buy - in its good ole days before being assimilated.

Overall, I think Google's acquisitions have been excellent. Urchin is a prime example, because G has had time to integrate/upgrade. It wasn't a cash-cow when they bought it, but only looking at profitability doesn't show the true value.

Urchin, of course, was the basis for Analytics - A hugely important and increasingly impressive property of Google's. Without that purchase, Google would still be years behind the rest of the web-analytics market.

The key advantage that Analytics gives Google is easy tracking of to Adwords Conversions/ROI/Sales. Getting ROI data for Adwords campaigns using Analytics is extremely simple, especially compared to other systems. It definitely makes YSM, Adcenter, and other options less attractive.

For Analytics users, the extra time it takes track the ROI of non-Adwords campaigns is significant. The end result is that people who use Google's Analytics solution are going to spend a lot more money on Adwords than competing solutions.

Feedburner is a similar buy to Urchin, destined to be integrated with Analytics. Yeah, they paid a lot for it, but webmasters are going to love having all that data in one spot.

With $12 billion cash in the bank, I think it's great that GOOG is doing some buying. Some of these acquisitions won't pan out, but a few could be huge. Seems like they're still investing plenty in the core search business.

Google could potentially snatch 10%, 20%, or even more of Microsoft's word-processing business in the next decade. That billion-dollar feat would be partially thanks to their purchase of Writely.

[edited by: Sharpseo at 9:01 am (utc) on June 2, 2007]

11:09 am on June 2, 2007 (gmt 0)

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They should concentrate on search.
1:42 pm on June 2, 2007 (gmt 0)

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If they have time to expand in that direction, the heat from users of that "not so good index" seemed to have gone... otherwise they would focus on search more... but hey, maybe they got so big, that everyone needs something to do over there :)
P!
4:19 pm on June 2, 2007 (gmt 0)

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why is Google buying? What happened to 1000+ PHDs spending 20% of their free time on side projects? I am being serious too...
7:04 pm on June 2, 2007 (gmt 0)

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"Does anyone know what's left on Google's menu?"

Everything that will turn Google Earth into SecondLive 3D Version 5.0 in two years...

7:50 pm on June 2, 2007 (gmt 0)

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Why is Google buying?

That's a great question. Here's a definitive list of Google Acquisitions as of 2007/06/01 to give you a clearer picture of what the Gorg has been assimilating.

A Timeline of Google Acquisitions
[webmasterworld.com...]

12:33 am on June 3, 2007 (gmt 0)

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They should concentrate on search.

They have, and they are. Google Image Search, Google Product Search, and Google Patent Search are just a few of the Google Search product extensions that come to mind. What's more, they're integrating some of those into Web Search results with Google Universal Search, which puts them that much farther ahead of the competition.

12:46 am on June 3, 2007 (gmt 0)

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Panoramio is an excellent counterpart to Google Earth.

Have they bought anything that makes money yet?

For Google, it's not just about making money, it's about building an empire. For example, I think their main reason for buying YouTube was to prevent someone else from acquiring them, which was a risk they couldn't afford to take, given YouTube's huge user base.
3:49 am on June 4, 2007 (gmt 0)

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Google is already financially more powerful than some nations.
Will Google be more powerful that the US Government some day? Or maybe... more powerful than the CIA?
3:56 pm on June 5, 2007 (gmt 0)

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Will Google be more powerful that the US Government some day?

No, but at least it won't be saddled with $9 trillion in debt. :-)

3:58 pm on June 5, 2007 (gmt 0)

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No, but at least it won't be saddled with $9 trillion in debt. :-)

Ouch, low blow, low blow! :)

If Google continues at its current pace, it will be saddled with $9 trillion in assets.

10:01 pm on June 8, 2007 (gmt 0)

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This acquisition thought me a hard lesson. Way before panoramio domain was even registered, like 6 months before, I planed a similar site and acquired 3 cool names for the project. But I always had other things to do and other minor projects and let them parked.
Well, good for the Spaniard guy, at least I'm glad it's was not another american company. But as for me, I'm so pissed with myself that I'm disabling autorenewal in these names and let them drop next year.
 

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