Google DoubleClick Deal Brings U.S. FTC Scrutiny

[engine]

The Federal Trade Commission has opened a preliminary antitrust investigation into Google's planned $3.1 billion purchase of the online advertising company DoubleClick, an industry executive briefed on the agency's plans said yesterday.

The inquiry began at the end of last week, after it was decided that the Federal Trade Commission instead of the Justice Department would conduct the review, said the executive, who asked not to be identified because he had not been authorized to speak. The two agencies split the duties of antitrust enforcement.

Google DoubleClick Deal Brings U.S. FTC Scrutiny [nytimes.com]

[TheGuyAboveYou]

This article is basically saying.....

Hey this Google company is doing what the government wants to do.
Regulate everything and spy on everyone. We must stop
these people!

Its a capitalist country until you become too successful or take
income or control from the government.

[rarethings55]

I agree with that guy. I don't see anything wrong going on here.

[Marcia]

Some of all this sounds a lot like pots and kettles to me.

And BTW, isn't there another outfit out there that bought up an advert property not long ago, as well as lots of other properties of different kinds over the years to keep it all in-house?

[LifeinAsia]

As part of its recent acquisitions, maybe Google should just buy the U.S. Government.

With the stipulation, of course, that Google gets to can all the bureaucrats that sit around and don't do anything.

[rarethings55]

As part of its recent acquisitions, maybe Google should just buy the U.S. Government.
With the stipulation, of course, that Google gets to can all the bureaucrats that sit around and don't do anything.

My thoughts exactly.

[coldfused]

The United States of Google?

I'm moving back to the mother country.

[WellWell]

This June 1. crackdown has scared me and opened my eyes to how Google is everywhere. If it’s not the ads it’s the Google stats tracking your every move. You can no longer escape it.
If you as a Webmaster fall out of favour with Google you are toast. There are fewer and fewer other places to go.
The Google approach of saying they only have a tiny fraction of the total advertising market is just plain BS. For us WEBMASTERS here on Webmaster-world online advertising is THE only market. We do not care how big the print or TV advertising world is.

I have had enough of Google swallowing the entire net. I want the Feds to stop this.

[Marcia]

For us WEBMASTERS here on Webmaster-world online advertising is THE only market.

There's a whole world out there that isn't dependent on or even involved online, much less advertising online, and as far as webmasters here, it's only a minor percentage who rely on advertising, Adsense in particular, as their revenue source. For regular businesses who pay to advertise their business online, it makes little difference what the ownership of the media "product" is as long as they get their proper ROI.

As far as June 1 is concerned, it's been "Mene, mene, tekel, Upharsim" for a long time. The people affected by June 1 should have seen the handwriting on the wall long ago and made preparations. Besides, that's off topic for the matter of concern here, the Adsense purge is a done deal.