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A piece of software called Browser Address Error Redirector, or Google AFE on older systems, has to be uninstalled to make the redirection behavior go away for good.
Removing the Google Toolbar from a new Dell system doesn't completely take away Google's effect on a PC. Ulevitch thinks this borders on placing spyware on new computers, for the sake of boosting the razor-thin margins in Dell's PC business.
Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.
“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?”remember this from two years ago...
Google personalised search, allows users to give Google permission to store their web-surfing history, what they have searched and clicked on, and use this to create more personalised search results for them
The Financial Times [ft.com]