Google is Possible Bidder for Dow Jones

[rogerd]

The parent company of the Wall Street Journal has just spurned a $5 billion buyout offer from Rupert Murdoch's News Corp, but more lucrative offers may be coming, according to Dow Jones Holders Say Murdoch Bid May Trigger Auction [bloomberg.com].

News Corp. may have opened the door for other bidders, including General Electric Co., owner of the CNBC news network, Haverty said. Washington Post Co., Gannett Co. and even Google Inc. may be interested, said Michael Chren, managing director of Allegiant Asset Management Co. in Palm Beach Gardens, Florida.

[GeorgeK]

Owning the Wall Street Journal is the pinnacle of journalism -- a crown jewel in media. I could see it going for $10 billion+, just for the prestige factor, should this auction process get into a frenzy.