Google & DoubleClick Merger

Does it change anything you do?

[skibum]

Assuming the acquisition goes through will it change anything you do?

Will you be more or less inclined to use DoubleClick if you can merge your search & media tracking all in one platform?

As a publisher, will you be more or less inclined to work with or accept ads from DoubleClick?

Does the size of your site or the sites you work with have any influence over this - for a small local business this could present some amazing opportunities, maybe it could for the Wal-Marts of the world too? How cozy do you want to get?

Would it be any different if this was Microsoft, AOL, Yahoo!, Interactive Corp, someone else?

What type of privacy policy or guarantee of what Google can and can't do with the data would make you more or less comfortable?

It's taken for granted that Google won't share it with competitors in anything other than aggregate form "industry studies" (or is it?) but what about using for internal purposes? What assurances would you like to see? What about not just your keywords and results but your campaign structure, your ad structure, your targeting options, the way you use display, search & contextual together, etc...

[Quadrille]

I think it's too early to tell.

Double Click have a history that clashes with Google's ways.

For example, on pop-ups, they say "The advertisers choose whether they want to have banner ads or pop ups delivered, and they use our technology to make it happen. The website owners and advertisers choose the size and frequency of pop-up ads. DoubleClick has no control over which ad format website publishers or their advertisers choose."

Weasel words; they facilitate popups and then blame others. They haven't even got the guts to defend popups. They just provide the technology (and the permission) to make it happen.

And that's just one example. There's going to be a clash of cultures within Google. For the first time; every other takeover has - on the surface, anyway - been 'like minds'.

[jimbeetle]

Weasel words

Hate to say it, but to me that explanation about pop-ups sounds like something right out of G's mouth. DoubleTalk meets DoubleClick might not be such difficult cultures to combine.