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YouTube rival by NBC and News Corp?

maybe that's why they let it slide

     
11:01 am on Mar 26, 2007 (gmt 0)

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NBC, News Corp. gang up against YouTube [money.cnn.com]

Media giants pooling resources to create an online video site that will take on Google's YouTube.

(...)

NEW YORK (CNNMoney.com) -- Media giants News Corp. and NBC Universal announced Thursday that they will create an online video site that will rival the popular YouTube.

News Corp., which owns the Fox television and movie studios, and GE -owned NBC Universal said their site will include online videos from the company's two film and TV libraries.

Executives from the two companies added during a conference call Thursday afternoon that the site will allow users to create their own videos as well but that the main focus will be on their copyrighted content.

I wonder why I haven't heard of this anywhere else, it was on thursday. Ok, well, I didn't even look. I have no Idea what I'm doing on CNN either.

Investing in a website that's capable of the obvious, and that the content produced by them will be available without a "mediator". Creative isn't it. Wow, this should have been obvious, right from the start... ( to Viacom as well ).

You know what, I kind of cheer for them. Diversity is good.
And also it gives others some breathing space.

Those who still think buying YouTube was a good idea, raise hands.

[edited by: Miamacs at 11:02 am (utc) on Mar. 26, 2007]

11:24 am on Mar 26, 2007 (gmt 0)

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Those who still think buying YouTube was a good idea, raise hands.

Me. As long as there is value in user generated content... and with their ad-revenue sharing plans, the quality of such content should go up and up....

11:50 am on Mar 26, 2007 (gmt 0)

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I didn't mean that such a video sharing system is not a great tool.

I meant that for Google, buying YouTube, for 1.83 billion because of its hype and user base.

Whether THAT was a good idea or not.

YouTube itself is a good idea.
As a tool for hosting/sharing videos.
But its overblown price came from its overblown popularity, not an unmatchable infrastructure.

A major part, at least 30-50% of that popularity came from videos YouTube could never have legally broadcasted!

Now someone is coming close to realize these observations.
And is building another YouTube to be promoted on MySpace and... at the end of every NBC show. ( "You just tuned in? Don't worry, come over to watchNBCfromNBC.whatever, and catch us there!" )

I don't think it will be a rival to TouTube, more like the fastest/only place where you will be able to get NBC and FOX programmes. I imagine it to be a specialty store, and a good one at it.

Without a trembling stomach, and legit SNL clips this time.
For example.

And if all major companies did just the same, YouTube would be what it was originally created for, and not the pirate spaceship it became later.

It goes to show that money will slowly but surely find its way to make... more money. Non internet companies venturing into adopting a foolproof business model of giveaway content with ads?

I never understood why this hasn't happened any sooner.

10:48 pm on Mar 26, 2007 (gmt 0)

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I meant that for Google, buying YouTube, for 1.83 billion because of its hype and user base.

I totally understand where you're coming from, but I still have faith that user generated content is worth that much...

You're right that a huge percentage of YouTube's content is illegal and that's probably what has driven its popularity but if Google can maximise the potential of the brand then it could well be worth what they paid for it and more - in user generated content alone.

I'm not talking about crumby 'teenage angst on a webcam' type stuff, but professional-quality "home-made" media of a new type. I think that's what Google is banking on.

11:00 am on Mar 27, 2007 (gmt 0)

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I've always thought of YouTube as an ideal starting point for small publishers, startup labels and such, which can not break through in conventional media, but not because of their lack of creativity, rather their lack of connections or resources. As in, YouTube working like a soapbox for unknown but talented people, groups, bands...while at the same time being a video-resource replacing generic search, and thus another front for bigger companies to compete on.

I'm not sure how many have targeted such a market, but there must be a lot of people entering queries of things they want to see not only out of entertainment or boredom, but actual interest. If you'd need to see a video of something to be able to determine if it was right for you... where would you turn to? For example the other day, I found a bunch of videos uploaded by a user that had the name of a major aviation company, with their clips popping up for most major destinations they offer flights to.

I'm not sure of what the percentages, or difference in potential is between copyrighted entertainment clips and either of the above. My guess was 50-50%. But if this was for real, I mean NewsCorp and NBC really try and launch another such service, YouTube... I mean Google will need to think up ways to brand its original purpose all over again, otherwise the price tag will be a bitter reminder.

They received a lot of press about being the pirate channel.
A bit too much to lose their argument in the end.

 

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