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Google in Content Deal With Media Companies

video content bundled with video ads for syndication

2:39 pm on Feb 26, 2007 (gmt 0)


WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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from nytimes.com [nytimes.com]:
Google is working with Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.
5:24 pm on Feb 27, 2007 (gmt 0)

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I remember thinking when NBC Universal launched their version of this last year at nbbc.com that it was a great idea.

I have a feeling it won't take long for google to catch up. Their distribution capabilities is a great incentive for content owners to sign up with them as opposed to someone else.