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Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.
The deal has been on the cards for a while, and the acquisition gives Google a chance to move into a new market. The video game ad sector is estimated to be worth around $100m (£51m) now, and is forecast to grow fivefold by 2010.
Adscape officially launched in February 2006 with $3.2m (£1.6m) funding from Atlanta’s HIG Ventures.