Google Steps More Boldly Into PayPal's Territory

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Steven Grossberg, who sells video games online from his home in Wellington, Fla., recently sent an enticing offer to 20,000 customers: $10 off any purchase over $30 using a new payment service, Google Checkout.

Traffic on his site more than tripled, and best of all, he said, Google picked up the tab for the promotion.

"I think it's fantastic," he said. "I'm selling the product. Google is getting tons of customers to sign up for Checkout. Customers are happy because they are getting a monster deal."

Google Steps More Boldly Into PayPal's Territory [news.com.com]

What a great marketing ploy: The merchants win, and the end user wins. Oh, and Google wins too.

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I'm waiting for the eBay web search engine

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Now that the $10 off $30 or $20 off $50 deals are gone, will consumers stick with using checkout? For the consumer, is there really any compelling advantage to using Checkout?