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Google Begins Testing Audio Ads

   
10:11 am on Dec 8, 2006 (gmt 0)

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SAN FRANCISCO, California (Reuters) -- Google Inc. said Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.

Read more - [cnn.com ]

5:59 am on Dec 9, 2006 (gmt 0)

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As Danny Sullivan stated in his keynote in Chicago. Auction does not equal search. Search is special. Auction is not.
2:22 am on Dec 11, 2006 (gmt 0)

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I am interested to see how this plays out. This is something which would definitely interest myself as well as many others. Especially, if the radio ads can be purchased at a much lower rate with a greater span.

I listen to a lot of talk radio (in the car) and always pay attention when I hear an website address being advertised, so I can type it in later when I'm in front of my computer. If I can get in on the action for cheaper with global exposure, then that would be ideal. Genius move by Google!

4:04 pm on Dec 19, 2006 (gmt 0)

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What would be the equivalent of a publisher in this case? (A radio show? station? network?).

If one owned one of those things, how would one go about becoming a publisher?