Google Begins Testing Audio Ads

[kamran mohammed]

SAN FRANCISCO, California (Reuters) -- Google Inc. said Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.

Read more - [cnn.com ]

[ScottG13]

As Danny Sullivan stated in his keynote in Chicago. Auction does not equal search. Search is special. Auction is not.

[antonaf]

I am interested to see how this plays out. This is something which would definitely interest myself as well as many others. Especially, if the radio ads can be purchased at a much lower rate with a greater span.

I listen to a lot of talk radio (in the car) and always pay attention when I hear an website address being advertised, so I can type it in later when I'm in front of my computer. If I can get in on the action for cheaper with global exposure, then that would be ideal. Genius move by Google!

[NickCoons]

What would be the equivalent of a publisher in this case? (A radio show? station? network?).

If one owned one of those things, how would one go about becoming a publisher?