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Google, EBay Form Advertising Alliance

promises to introduce "click-to-call" Web site technology

     

bobothecat

10:48 am on Aug 28, 2006 (gmt 0)



Under the partnership, Google would become the exclusive provider of text advertising on eBay outside the United States. In May, eBay announced a deal with the No. 2 Internet search engine, Yahoo Inc., to serve all its domestic advertising.

The second component of the alliance calls for the two Silicon Valley companies to work together on developing a service that lets Web surfers place telephone calls through their computers or handheld devices when they click on a link in an Internet ad.

[dailypress.com...]

Leosghost

11:23 am on Aug 28, 2006 (gmt 0)

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Perchance now maybe people will understand the true nature of googles relationship with ebay and the reason that it's "quality targeted ads" are all over the serps ..

[edited by: Leosghost at 11:24 am (utc) on Aug. 28, 2006]

[edited by: engine at 3:19 pm (utc) on Aug. 28, 2006]

gpilling

3:36 pm on Aug 28, 2006 (gmt 0)

10+ Year Member



It seems like they are playing on both sides of the fence.

skibum

4:01 pm on Aug 28, 2006 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Pretty soon there isn't going to be any room left on the Internet for content. There is going to be stuff for sale and ads for more stuff for sale with rich media ads dancing across the products listed for sale and the ads listing more stuff for sale.

The second component of the alliance calls for the two Silicon Valley companies to work together on developing a service that lets Web surfers place telephone calls through their computers or handheld devices when they click on a link in an Internet ad.

This may or may not make sense. You need to click on the ad to get to the landing page to see if you want more information or to make a purchase. That is the point in the sales process where the ability to make a call would be appropriate.

There simply isn't enough information in ad AdWords ad most of the time to warrant a phone call with the exception of maybe ordering flowers or something like that. Click to call at the point of looking at an AdWords ad seems like it would be a waste of time for advertisers because they would get calls from people who would be much better served by getting more information from the website first.

trinorthlighting

4:54 pm on Aug 28, 2006 (gmt 0)

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Ebay is struggeling to drive traffic and sales. Recently with the price increases a lot of sellers have left ebay. With fees from 15%-25% of the selling price (paypal, advertising, etc...) ebays sales have slumped.

Good move for google, after all they will be the ones making the money and all the sellers left on ebay will be footing the bill.

If ebay was smart, they would lower the fees and their traffic would come back.

Murdoch

6:47 pm on Aug 28, 2006 (gmt 0)

10+ Year Member



Looking for Google?

Find exactly what you want on Ebay!

farmboy

7:27 pm on Aug 28, 2006 (gmt 0)

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Spotted on an eBay discussion forum on February 21, 2007:

"Sometimes I click on one of those ads at the top of an eBay page and all I see are links to more ads. Why is eBay allowing this stuff?"

FarmBoy

mcavic

7:41 pm on Aug 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Pretty soon there isn't going to be any room left on the Internet for content.

Yes. But if Ebay is going to show ads, they might as well be Google ads.

Khensu

8:25 pm on Aug 28, 2006 (gmt 0)

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Maybe all the MFA/Directories will appear on Ebay from now on (cause dats where day belong)!

Bugs That Eat My Flesh

\\\¦¦¦¦¦¦////
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///¦¦¦¦¦¦\\\\

[edited by: Khensu at 8:28 pm (utc) on Aug. 28, 2006]

trinorthlighting

9:03 pm on Aug 28, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"Sometimes I click on one of those ads at the top of an eBay page and all I see are links to more ads. Why is eBay allowing this stuff?"

Basically, a person advertises in (adwords) for a particuar adword (Lets say that keyword costs $0.20 cents) When a person clicks on the advertisemet, it takes them to a site that displays ebay ads (Adsense). The unknowing person clicks on the ebay ad (for a different keyword) and goes to ebay. The adsense ads earn the site $0.75 a click for example, then the site owner nets a profit of $0.55/click

Bewenched

1:33 am on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



we'll just be seeing more pages from search-desc.ebay.com/search/search.dll?query=junk

I'm finding them popping up all over the other search engines and they are just keywords landing pages which once google finds them they do a 301 to a real page ..

farmboy

1:38 am on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Basically, a person advertises in (adwords) for a particuar adword (Lets say that keyword costs $0.20 cents) When a person clicks on the advertisemet, it takes them to a site...

Er, Yes, I know that. It wasn't a serious question, it was humor/sarcasm. Did you notice the future date?

FarmBoy

deep_alley

9:19 am on Aug 29, 2006 (gmt 0)

5+ Year Member



And I thought I would never see the 2 work on something together.

I think this is interesting though - would like to see how it really works out. More for ebay and google though.

trinorthlighting

12:30 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Good way for google to fund building their own auction like site....

skibum

1:45 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I don't do anything on Ebay except buy stuff once in a while but from the press it sure sounds like they know how to piss people off with endless rate increases. Just the [bad] press around that has got to make people think twice about setting up shop on Ebay.

trinorthlighting

5:01 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



A lot of wall street analysts believe the management of ebay is making very bad decisions. It has been downgraded recently to a sell status.

trillianjedi

11:40 am on Sep 1, 2006 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Looking for Google?
Find exactly what you want on Ebay!

Not far from the mark. Replace "eBay" with "Skype" and I think you're on target.

This has more to do with Skype than it has to do with eBay. Skype has the potential to become a browser replacement.

I can definitely see it heading in that direction. It's been downloaded more times than FireFox. Some smart technology integrating the browser experience with a social networking experience and you have Web 3.0.

Skype is more than an application - it's a network. Google want some ad space on that network.

TJ

trillianjedi

9:26 am on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Not only do they want space on it, they want to be part of it:-

.....Google Talk and Skype will power voice calls between customers and merchants.

Just as exciting are our plans to explore interoperability between Google Talk and Skype, making it easier for our users to chat with one another. This is just another step in our commitment to interoperability via open, industry standards.

[googletalk.blogspot.com...]

 

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