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Google is expanding its local directory business using the same sort of disruptive tactics it has used in other areas: giving away something for which others charge.
Starting today, Google will let any business offer discount coupons to people who use its Google Maps service, which also acts as an online yellow pages. A business will be able to upload information for coupons, including images, and Google will display a link to those coupons when the business name is displayed. Users can then print the coupons and take them to the merchant.
Google Maps: Local Discount Coupons Scheme [nytimes.com]
I think the "map" link should be renamed to "local search" but that's just my 2 drachmas.
How many people use maps to shop? Raise your hands.
I do regularly, and I show it to my friends and family, too.
This week I found a new restaurant and a local art supply store. Two weeks ago I was in another state and I used it to find a tobacconist who sold my brand, the local franchise of my favorite clothing store, a health food store and several other needs of the moment.
"Local Search" -- yes, I agree that's a more intuitive name.