Google Strikes Advertising Deal With XM Satellite

[poster_boy]

Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to help the search engine's advertisers automatically place ads on XM's non-music radio channels.

The deal would give Google advertisers a way to reach XM's more than 7 million subscribers. It also could allow XM to feature new advertisers while lowering the costs related to processing ads, the two companies said.

Google strikes advertising deal with XM Satellite
[yahoo.reuters.com]

[edited by: engine at 5:12 pm (utc) on Aug. 2, 2006]
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[weeks]

Ya gotta admire the satellite radio business model: Sell the hardware, sell the subscription, sell ads. They probably sell airtime to performers. These are the kind of people that charge their employees for parking and make them provide their own cell phones and laptops.

[moltar]

I had this idea a while ago, next big thing would be contextual advertising on TV. Google spiders captions, and shows appropriate URLs and images on TV.

[tictoc]

Interesting... Surprised I did not see this on CNBC's On The Money... I think it would be fun to see how Google radio ads perform but I am not sure how to track any response.

I used to sell radio advertising for CBS Radio. I bet the sales people are threatened since big Google may be taking their jobs.

[cabbagehead]

Interesting. So how is this going to work? I record an audio ad and upload it to Google and then buy media time similar to how I currently buy SERPs?

[wmuser]

Google is performing steps to expand its business to offline world and seems moving to a practical steps
The reason should be that offline world offers much bigger financial ooppertunities than online but expanding online technologies to offline media is something new