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Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to help the search engine's advertisers automatically place ads on XM's non-music radio channels.
The deal would give Google advertisers a way to reach XM's more than 7 million subscribers. It also could allow XM to feature new advertisers while lowering the costs related to processing ads, the two companies said.
Google strikes advertising deal with XM Satellite
[edited by: engine at 5:12 pm (utc) on Aug. 2, 2006]
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I used to sell radio advertising for CBS Radio. I bet the sales people are threatened since big Google may be taking their jobs.