PPC Ads on MSN

?

[chinkchink]

Anybody know if MSN is going to stick with Overture listing for PPC after their new engine launch? Or are they going to have their own program?

[guisepi]

Last thing posted was contract till 2005 but the terms probably have a loop-hole for MSN to still role out their own PPC engine while remaining in agreement "legally" if you know what I mean...

[Warren]

I think that you will see MSN build their organic crawler first.

They will then look at building a PPC engine or maybe acquiring one, once they have built a brand following.

If they build, I would think they would do a hybrid approach for a short while (two suppliers) to maintain revenue until their own product had significant traction in terms of advertising numbers.

[Receptional]

Naturally they will be working on their own product, but they are well off announcing it right now AFAK.