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Microsoft said Wednesday that its MSN business will split into two units, an effort to streamline the long-struggling Web property.
MSN will divide into one unit focusing on information and another focusing on communications.
joined:Apr 13, 2002
The Reuters piece has a bit at the end mentioning that MSN hired away Paul Ryan, CTO of Overture, who will presumably build an Overture style PPC.
Discussed over here (and also in the backroom)
MSN isn't really splitting in two, so much as having two divisions to focus on different parts of the business.