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Wondering if I'm using the correct redirect?

meta refresh? 301?

         

brizad

9:29 pm on Nov 7, 2005 (gmt 0)

10+ Year Member Top Contributors Of The Month



Currently my PPC ads link to my site and then meta refresh to my affiliate page.

This affililate page is uniquely mine, and looks like my site. In the past when I linked directly to my aff site, adwords and overture didn't seem to have a problem with me sending traffic directly to a site that I technically don't own.

I wanted to track the clicks better so that is why I set up the meta refresh--so that the search terms would be in my logs. These pages are not linked to from any pages on my site, only from the PPC ads.

I've read in a couple places that the SE's frown on the meta refresh since apparently it is used by spammers a lot. Theoretically the SEs will knock down your ranking because of this? But since (theoretically) only the overture and adwords bots should see these pages I don't know if it really matters. But then again, I think I've seen regular SE spiders visit me through my ads too.

So I thought that maybe I should just do 301 redirects instead. However, I'm not really sure if this will effect the SE's or the spiders from adwords or overture.

If you do a 301 are the search terms still logged?

Any thoughts on what I am doing, good or bad?

Thanks

jdMorgan

4:11 pm on Nov 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> If you do a 301 are the search terms still logged?

Yes, in your server access log file.

> Any thoughts on what I am doing, good or bad?

That's an SEO-type question, and beyond the scope of this forum. However, don't confuse 301 redirects, 302 redirects, and meta-refreshes; They are not at all the same thing. A meta-refresh has no explicit meaning with regard to the status of the requested URL, while a 301 and 302 redirect do. Therefore, a search engine robot that fetches a page with a meta-refresh on it ascribes no meaning to it -- The page must be processed by a 'back-end' program before it is discovered that there is a meta-refresh on it, and that the target of the meta-refresh needs to be injected back into the robot's fetch queue. This complexity and delay is not a problem when you use HTTP 301 and 302 redirects; the robot can process those directly.

Since you're not concerned with the ranking of your affiliate-coded URLs, I doubt there's a problem either way, but I personally use a 301 redirect for my Adwords-tracking URLs.

Jim