how many ads

[rondell]

I was wondering if you put more than one ad on your site, will it be an over kill or just putting one at the top left blending with the content?

[europeforvisitors]

I use one ad unit.

It isn't blended or on the lefthand side, for two reasons:

1) I don't want users clicking on ads because they think they're navigation links, because that's unfair to advertisers and conceivably might lower my EPC, eCPM, and total revenues because of "smart pricing."

2) Having the ads in colors that stand out against the page helps to discourage "ad blindness," and using a rotating color palette tells viewers that they're seeing new ads--not the ads they just saw--as they click from page to page. (BTW, a Google AdSense employee told me that, if I hadn't already begun using the rotating-color palette, she would have suggested it for the reason that I just gave.)

Blending ads into content probably works best if you don't care about "stickiness" or repeat visitors and if you have no other sources of revenue such as affiliate links or CPM display ads.

[rondell]

Hi europeforvisitors
thanks for the tips, I will try them asp
good looking out

[NubKnacker]

Hi europe. Just wondering, how do you rotate the color pallete for google ads?

[david_uk]

When you are on the ad layout code page, scroll down to the colour palettes section, and by pressing shift + down arrow you can select up to four schemes.

You can make your own custom palettes, or edit Googles ones so that they match your pages better.

The code will then automatically rotate the colours.

[rondell]

hi david_uk
Could you explain to me what is smart pricing?
Iam new to adsence
thanks

[europeforvisitors]

Smart pricing = discounts for advertisers based on the likelihood of the click converting into a sale or other "business action."

See Google's explanation at:

[adwords.google.com...]

[david_uk]

I was going to refer you to an earlier europeforvisitors post that covered this, but I think the above post and link should give you the info you need.

[jetteroheller]

I use as standard
120x90 AdLink
300x250 Ad
in the navigation

When the article is to small to cover 600x600 content area, I put also an ad in the content area. This happens on around 5% of my pages.

[centix]

Why the blind ads should decrease the CPC due to the smart pricing system?

I'm very interested in the smart pricing because I have two pages showing the same ads (exactly the same) but the page with higher impression and CTR has much lower CPC.

B absolute click = 5% of A absolute clicks (B has 5 clicks and A has 100 clicks),
B CTR = 25% A CTR (B has a CTR of 10% while A 40%)
B CPC = 400% of A CPC (B gets 4$/click, A gets 1c$/click)
The data between brakets are not reals but the percentage between the two pages are sadly real, infact if A would get the same CPC of B, I would get much more $ a day.