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I know there is a special adsense for those who get more than 2 mil page views a month or something like that.
Thanks in advance!
I know there is a special adsense for those who get more than 2 mil page views a month or something like that.
I had never heard of this before... Anyone have additional information on this specialty program?
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Can Google Guy shed some sense on the tiers breakdown with stats or something?
It appears to vary from a low of 20% or less for some to a high of 70% or better for others. The norm is probably somewhere around 30-40%. Others think it higher but sadly, the reality says otherwise.
I think you're confusing smart pricing with payout. According to its quarterly earnings reports, Google pays out about 70% of AdSense earnings to publishers. It's certainly possible that there's a sliding scale, but there's no reason to believe that any publishers are receiving only 20% of earnings, or even that the average is in the 30-40% range.
It's true that some publishers are receiving far less per click than AdWords bids for their keywords (or what they assume are their keywords) would imply. However, that has nothing to do with payout; it's the result of "smart pricing" discounts for advertisers. An AdWords bid is only a nominal bid. It's what the advertiser pays for a search click. For the content network, advertisers often (usually?) receive discounts based on what Google thinks is the likelihood of the clicks converting into sales or other "business actions." So an advertiser who bids 25 cents for a search click might be paying only a dime, a nickel, or a penny for a content click, depending on the site and page that delivered the click. (By the way, those "smart pricing" discounts don't just mean less money for publishers; they also mean less money for Google.)
Can Google Guy shed some sense on the tiers breakdown with stats or something?
You probably mean AdSenseAdvisor (since GoogleGuy is on the search team and doesn't hang out here). ASA isn't likely to break down that information for you, if only because it wouldn't make sense for Google to help competitors lure desirable publishers away from the AdSense network with offers of higher payouts.
I have definitely noticed that as we passed the 6 month barrier our EPC jumped about 20%.
This may or may not be true however if it were my business that's what I'd do.
I have definitely noticed that as we passed the 6 month barrier our EPC jumped about 20%.
I have to say I think that's coincidence. I had the opposite experience, though it could also have been related to the introduction of Smart Pricing in March of last year.
In my experience, the way to increase EPC is to create more focused pages (eg, a page reviewing a specific product versus one surveying a body of information). Increasing CTR through better ad colors and position MAY help too.
Re the cut: I can't imagine that I'm getting as low as 20%, considering what I earn and the ads that I see. IF there is a sliding scale, and we have no concrete evidence of that, I imagine that the bottom is more like 50%.
But who knows, really, and in the end, what matters is how much you are earning from AdSense as opposed to what you could earn from a similarly easy-to-use system....
I think you're confusing smart pricing with payout. According to its quarterly earnings reports, Google pays out about 70% of AdSense earnings to publishers. It's certainly possible that there's a sliding scale, but there's no reason to believe that any publishers are receiving only 20% of earnings, or even that the average is in the 30-40% range.
EFV you can't go by the data in the annual report and try to apply that to the average publisher. Many of us have seen clicks go by for 1cent or even less even when the minimum bid was 5cents and I'm sure that a "delay" isn't responsible. It happens all too often. That and a few other observations over the year lead me to the conclusion that 20% is probably closer to the norm for most publishers posting on WW than you think.
Don't expect Google Guy to shed any light on this subject. Google wants to keep these numbers as secret as possible both for competitive reasons and to prevent publishers from revolting.
EFV you can't go by the data in the annual report and try to apply that to the average publisher. Many of us have seen clicks go by for 1cent or even less even when the minimum bid was 5cents...
Again, that's because of "smart pricing" discounts. It has nothing to do with the percentage of ad revenues that go to the publisher.
Don't expect Google Guy to shed any light on this subject.
Of course he won't, for reasons that were explained (along with the explanation of "smart pricing" earlier in this thread.
Can't say anymore than that, sorry.
Try not to over complicate this issue.
It is smart pricing that is scr*wing you.
The % is within 1 percent or so of what EFV initially indicated. I know i'm 'special' but I'm sure I'm not a special case as far as G is concerned (at least I hope not).
As for your teeny weeny EPCs. I pay 2,3,4 cents for thousands of keywords across dozens of subjects on my adwords - maybe you are lucky enough to be one of my publishers :)
Again, that's because of "smart pricing" discounts. It has nothing to do with the percentage of ad revenues that go to the publisher.
You are about the most closed minded, argumentative person on this forum.
You are about the most closed minded, argumentative person on this forum.
Fortunately you have not yet pi$$ed me off...!
EFV, and everyone else here deserves respect. We all have our opinions and experiences. Downright rudeness and ignorance to those who are trying to assist is not the best method of garnering valuable, and free, advice...!
EFV always tries to assist from a very logical and sound base. Many of us post here venting our anger or frustration with what may be occurring, however EFV's rationale is usually pretty accurate.
If you can prove better then go ahead and show us...
Although no one knows how the percentages breakdown between premium and us peon publishers, the overall money paid out is in the noted 70% range. (traffic costs) As has been noted earlier these numbers now contain a variety of other costs not just ad payouts and an estimated guess are payouts in the 55-60% range. Just go read the financials...they are on the net to understand what people's opinions are based on. The cost of traffic payout has stayed fairly stable over time in the 72-76% ranges since the program started. Long term publishers watch these numbers and also the costs that are applied to this.
I think I would be more concerned with adsense controlling CPM payouts over the long term than individual ad payouts. We have seen this trend over a period of the last 16 months and can see the program changes reflected by this barometer more so than other indicators.
[adwords.google.com...]
Smart pricing exists, and it has been discussed many, many times in this forum.
Payouts to huge publishers like AOL etc skew the average upwards, which is how the 70% figure in Google's accounts is reached.
IMHO, there is no easier system. I tried BrightAds and saw nothing like I saw even the first day on Adsense. I dropped them like a hot potatoe. No offense against bright ads, but either I or they didn't do something right.
EFV what you don't seem to understand is that Smart Pricing is applied to all. Some it will effect, others it may not. Regardless, this DOES determine the proportion of revenue paid to an advertiser.
I assume you mean "paid to a publisher," since advertisers don't get a share of the revenue.
And again, you keep confusing smart pricing with payout percentage. Smart pricing represents a discount to the advertiser. The publisher gets less than the nominal bid for the click, but so does Google.
Let's say that an advertiser bids $1.00 for a click on the search network (the nominal bid), but the cost of that click on a Yoursite.com forum is only 10 cents because of smart pricing. Google keeps 30%, or 3 cents, and the publisher gets 7 cents. Using the incorrect assumption in your original post, that would mean the "payout" or percentage of revenue for the publisher was only 7%. In reality, the payout is 70%, because the actual cost of the click was only a dime.
To summarize: Payout percentage is not the same as net earnings per click, and "bid" and "revenue" are two different things.
Smart pricing does affect the amount you get paid, because it affects the amount the advertiser pays for a click. It does NOT effect the revenue split between you and Google.
To try to say Smart Pricing is irrelevant to your payout percentage from Google is ludicrous.
OK, I think you're mixing apples and oranges as SMART PRICING and your PAYOUT PERCENTAGE are two different things altogether.
* SMART PRICING determines the value of the ads running on your web site, what Google charges the AdWords customer.
* PAYOUT PERCENTAGE is your share (assume 60%) of the ad price AFTER smart pricing sets the price.
For instance, the keyword has a $0.25 bid but smart pricing thinks your web site is only worth $0.10 for the click. So Google charges the AdWords customer $0.10 you get $0.06 per click after smart pricing.
You are about the most closed minded, argumentative person on this forum.
Perhaps you haven't met me yet?
At least EFV is nice about it... but I fail to see why at times like this.
According to Google's most recent 10-Q covering the April-June quarter:
-Content network revenues were 630.2 million.
-Acquisition costs were 494.3 million.
Consequently their percentage payout to publishers before certain related costs was approximately 78.5%.
The true percentage payout to publishers would need to be discounted somewhat because the 494.3 million includes data center costs, credit card and transaction fees, and technology acquisition costs related to the content network. It also includes amounts paid to partners who direct search queries to Google. These costs are not broken down in the 10-Q. They would need to be deducted from the 494.3 million in order to obtain a true payout percentage to publishers.
Consequently, an educated guess might be that the final percentage payout to publishers is probably somewhere around 70%. It might vary somewhat from this, however, because the total amount paid to Google search partners appears to be a bit of a mystery.
All of the above 10-Q info is readily available on the SEC website. You may want to have a look at it.
One of these days when and if I have a bit more time, I will investigate this issue a bit further and report back to you.
the final percentage payout to publishers is probably somewhere around 70%
It's LESS - think 50%-60% as a premium publisher I know doesn't even get 70%
