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Contexual Targeting? LOL, if you say so Google!

         

ken_b

5:50 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



On one channel I've been having a struggle getting targeting back on target since the Adwords pricing changes in mid August.

Yesterday I finally had enough of the off target ads and removed Adsense from the channel.

My, not very hopeful, thinking was that perhaps giving Adsense a small break from the struggle would be enough to get targeting back on target.

But since this is my most profitable channel, I really don't want to leave it without Adsense. To put that in perspective, for the last 15 months this single channel has produced 25 - 30% of my Adsense income.

I've always run text only ads on this channel. Adsense folks have encouraged me several times to allow image ads on the channel.

My argument against doing so was simple, it wasn't broke so I wasn't going to try fixing it. :)

Well, it finally broke.

So this morning I reinstalled adsense and allowed image ads.

LOL... good grief... I actually didn't think targeting could get any worse..... it did, by a long ways. LOL

I dunno, I'm going to leave it for a while and see if an appropriate advertizer will pick the channel up through site targeting for a CPM ad. But frankly I have a real problem seeing anyone doing that at anywhere near the historic eCPM for the channel.

Any ideas of what to do?

Let's see if I can give you an idea of how bad this targeting is. The channel has nothing to do with health care, but I'll use that as an example.

If the channel content was about prenatal care, the ads showing would be about long term care for the elderly.

Maybe I don't understand the concept of contextual targeting.

:)

incrediBILL

5:55 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Any ideas of what to do?

YahooOOOOOoooooo!

ken_b

6:02 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hey Bill, YahooOOOoo to you too! :)

This has been driiving me nuts, nevermind that it's a short trip, todays little excursion at least made me laugh out loud when I looked at the page.

I don't think I'll be signing up for Yahoo or MSN (if it ever arrives).

I've got other niche related ideas of what to do in that area.

Tropical Island

6:09 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Send an e-mail to support pointing out the lack of relevancy.

I just did this a couple of weeks ago for one of our pages and they fixed the problem immediately.

Mind you it's Saturday so Monday is when you'll probably hear from them. Also the AdSense preview tool is broken so there may be a bigger problem.

21_blue

6:13 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In these circumstances, we have either used 'section targetting', or emailed support to ask them to reset the page because of poor targetting.

Improvement after resetting is usually quick, but it can take a few weeks.

Also, new high-paying but poor ads can temporarily suppress earnings; if this happens, the earnings always seem to bounce back. Therefore, leaving things alone is usually the best strategy, for us anyway.

ken_b

6:29 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Therefore, leaving things alone is usually the best strategy, for us anyway.

That's been my policy too. But it's been off the mark for six weeks now. That's probably long enough. Todays ads are just further off the mark.

If I can't get it to target better myself, I may ask Google to look at it.

Tropical Island

6:35 pm on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If I can't get it to target better myself, I may ask Google to look at it.

Don't waste any more time. It's been 6 weeks. Send them an e-mail. They corrected mine in 24 hours. I will agree that the EPC was low for awhile however that is recovering nicely.

AlexMiles

2:22 am on Oct 2, 2005 (gmt 0)



Say I have a site with plants on it. I haven't, but say I have. Different plants or different types of plants on every page.

I get a 20%+ CTR when the adsense has ads for the specific plants, and less than 1% for all the hopefulls who bid on the term 'gardening'.

I've been dealing with it by banning all the hopefulls, but the site looks like being abandonned when the filters full.

21_blue

9:26 am on Oct 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AlexMiles wrote:
>I've been dealing with it by banning all the hopefulls, but the site
>looks like being abandonned when the filters full.

For how long was your site running Adsense - without you making changes and without adding filter blocks?

My perception of the way Adsense works is that for some pages you have to leave them alone for a while - ie months - to give it time to experiment and learn what will give you the best CPM. And in that learning, earnings can temporarily get worse rather than better.

So you'll get a better long term income if you remove all the blocks and leave your existing pages alone for 2 or 3 months.

AlexMiles

4:25 pm on Oct 2, 2005 (gmt 0)



I did initially leave the url filter empty for two to three months I think. I make a page then I forget all about it. Its only if I'm reading a page again much later for some reason I notice.

Or actually it used to be that way, but a couple of months ago I made every page a channel. Every time the CTR of a page sucks I go look at it and 80% of the time there is an obvious guilty party or three.

I do manage another Adsense account where no url banning has gone on since July. Daily averages were the exact same August and September. I'll give it a few months to see if it gets better or worse without intervention. Thanks.

Swebbie

4:37 pm on Oct 2, 2005 (gmt 0)

10+ Year Member



Gotta side with BILL here... Yahoo that baby! Hey, give it a shot. Worst-case scenario, you have to switch it back. I use YPN on certain pages and my income has surged up about 15% in the last month because of it.